Sunday, June 24, 2007

Organic Duvet Covers!

So I've got a back log of new products to announce, but it's been very busy in the store so I'll introduce just one today and try to get back with more shortly.

I now have two patterns by Amenity in stock, Bloom and Willow both in Cream + Cocoa on organic cotton. From their website "Amenity is a Los Angeles based design studio founded by Nicole Chiala and Kristina de Corpo. Our goal is to create beautiful, yet useful, everyday objects of high quality that reflect the warmth and beauty of nature" The duvet covers I am currently carrying are from the organic line featuring oversized silhouettes individually printed with non-toxic, eco-friendly, water based dyes on certified organically grown and processed cotton. The patterns have a clean modern look while maintaining a softness that will work in many settings. Which is the slightly fancy way of saying "it's gorgeous and I love it!"

So the question now is why buy organic? There are two equally good reasons for considering organic products when choosing bedding. This might get a little heavy, are you ready?

Cotton production is one of the really big environmental offenders when it comes to large scale pollution. Mass production of cotton for any of its many applications uses a lot of pesticides. Pesticides while it is growing and then a whole lot of chemicals in the processing and finishing. Not all of them are bad but some of them certainly are. Organic cotton is grown without all of the chemicals and a reduction of chemicals, even in a small way is a good thing.

The second important bit involved regards chemical sensitivities. Many people are becoming increasingly sensitive to the chemicals that are involved with manufacturing. If I can offer people a product that will help them sleep better I will. Organic bedding definitely fits the bill. And did I tell that this line feels really good? 'Cause it feels really good.

The little details regarding Amenity bedding are: the products are printed and sewn in Los Angeles, they do fabulous printed linen pillows, bags and large scale prints suitable for hanging or leaning on your walls. I can order in anything you see on their web site and orders usually take 3 weeks or so.

It's been a beautiful weekend here in Ottawa. I hope it's just as nice where ever you are!